Inviting “Luke Ishikawa” to Target at New Generations
and Reinforcing its Vision as Total Car Life Partner for All Drivers
[Bangkok] (May 16, 2024) – COCKPIT, a Fast Fist One-Stop Auto Care Center under the operation of Bridgestone Sales (Thailand) Co., Ltd., continues to maintain customers’ top of mind by providing quality standards of products and services. This year, COCKPIT aims to expand its targets by reaching Gen Y and Gen Z customers, addressing their modern lifestyles and comprehensive service needs. In line with this, COCKPIT has launched its latest TVC by inviting “Luke Ishikawa”, a popular model and actor representing the new customer segments. He also demonstrates COCKPIT's slogan, “Save Time and Money for Customer Safety” with the concept, strengths, and service quality image that reflect the new generations, positioning as a total car life partner to enhance happiness and safe driving for car drivers in every destination.
The latest TVC has been launched on television and online media platforms from May 16, 2024, onwards, highlighting COCKPIT’s slogan, “Save Time and Money for Customer Safety”, and showcasing a modern image with standard products and services provided by a professional teams and technicians with over 270 branches nationwide. As a One-Stop Auto Care Center that understands the insights of the new generations, COCKPIT aims to provide assurance and confidence through solutions, promotions, car tire and non-tire products, and other comprehensive service offerings. With a quick service at affordable prices and utmost consideration for customer safety, COCKPIT's vision is to be a “Total Car Life Partner” that “promptly enhances happiness and safe driving for car drivers in every destination” as shown with the key highlights on the TVC as follows.
• Save Money: By offering diverse and valuable promotions for car services.
• Variety: By offering a diverse range of car tires for replacement under BRIDGESTONE, FIRESTONE and DAYTON to meet every usage, need, and comprehensive car services, including car engine oil, brakes, shock absorbers, batteries, and car maintenance.
• Quick Service: By enhancing customer satisfaction, COCKPIT also delivers quick service to save customers’ time.
• Safety: By providing services from professional teams and technicians with modern tools and equipment. Additionally, COCKPIT offers a worry-free road hazard warranty to alleviate customers' concerns. No matter where you are, COCKPIT promptly services your car through its 270 branches nationwide.
For watching the TVC, please visit as follows:
Facebook COCKPIT Thailand: https://fb.watch/s1oBpYyaK5/
YouTube COCKPIT Thailand: https://www.youtube.com/watch?v=lYkpuKh_dEI
TikTok COCKPIT Thailand: https://www.tiktok.com/@cockpitthailand/video/7367305800450182401
For further information, please visit www.cockpit.co.th, www.facebook.com/CockpitTH 
